Client Coblens Eyewear
Campaign Spring / Summer Campaign 2026
Rollout Social Web Newsletter Point of Sale Digital Screens Flyers Print
Scope Full Production Concept Location Scouting Model Casting Photography Film Postproduction

Premium eyewear, matched by a premium setting and a production built with the same precision.

Coblens Eyewear is an independent premium label from Koblenz, designing expressive frames in Germany and working with titanium, bio-acetate and an uncompromising eye for detail.

For SS26, we translated that positioning into a sunlit campaign at the Cap d’Antibes Beach Hotel. From the first concept and location research to model casting, production and postproduction, the project was developed as one connected visual system.

Photography, social reels and the hero film were captured within one tightly planned production day. Every setup was designed for a broad rollout across social, web, newsletters, printed point of sale, digital in-store screens, flyers and further print applications.

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PHOTO ASSETS
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SOCIAL REELS
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HERO FILM
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PRODUCTION DAY
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For SS26, we translated that positioning into a sunlit campaign at the Cap d’Antibes Beach Hotel. From the first concept and location research to model casting, production and postproduction, the project was developed as one connected visual system.

Photography, social reels and the hero film were captured within one tightly planned production day and prepared for social, web, newsletters, point of sale, digital screens, flyers and print.

0
PHOTO ASSETS
0
SOCIAL REELS
0
HERO FILM
0
PRODUCTION DAY

A location with a strong identity and enough restraint to keep the eyewear in focus.

Redesigned by Bernard Dubois, the hotel brings together streamlined geometry, white rendered walls, warm wood, mineral surfaces and a constant play of light and shadow. It gave the campaign a strong architectural frame without turning the Riviera into a cliché.

The setting also continued the visual logic of the previous Coblens campaign in Cologne’s Gerling Quarter: natural materials, clear lines and a slightly timeless character. Familiar enough to feel connected. New enough to move the story forward.

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Credits

Agency
BURBAS GmbH
Photographer
Fabian Burgard
DOP
Max Bastian
Hair & Makeup
Philippa Romen-Naegel
Assistant
David Phillips
Models
Laurent Meri & Aurora Sanchez
Color
Dennis Kaspari
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