A supermarket launch captured at full volume and delivered before the night was over.
To launch its new Shopping Bag, Kapten & Son took over a REWE supermarket and turned an everyday retail setting into an intentionally absurd, high-energy party with a live brass band.
BURBAS covered the complete event across photography, a photo wall, BTS film and aftermovie. High-resolution cameras, camcorders and phone footage were combined into a rough mixed-media look built for immediate social rollout.
Editing ran continuously on site while filming continued. The BTS film was ready before the party began, the recap was delivered by 5 a.m., and all digital and photo-wall selections were supplied overnight. Even the analogue film was developed, scanned and delivered by the next morning.
Kapten & Son launched its new Shopping Bag with an intentionally absurd, high-energy party inside a REWE supermarket. BURBAS covered the entire event through photography, a photo wall, BTS film and aftermovie.
High-resolution cameras, camcorders and phone footage created a rough mixed-media look for social. With continuous live editing, the BTS film was ready before the party, the recap by 5 a.m., and even the analogue photographs were developed, scanned and delivered the next morning.
Credits
- Agency
- BURBAS GmbH
- Photographer
- Fabian Burgard
- DoP
- Robin Hückstädt
- Live Edit
- Hendrik Poggenpohl