Analogue craft, modern rollout and a setting built around the character of the brand.
Coblens Eyewear is an independent premium label from Koblenz, designing expressive frames in Germany and working with titanium, bio-acetate and an uncompromising eye for detail.
For the Fall/Winter 2025 collection, we developed a comprehensive campaign in Cologne’s Gerling Quarter, the former headquarters of the Gerling insurance group. Its refined 1950s architecture reflects the brand’s character and creates a precise setting for the eyewear.
Photographed on analogue film and hand-printed in the darkroom, the campaign carries a distinctive handcrafted look. Alongside the photo series, 17 Living Images were produced for reels, stories, paid social, subtle website loops and digital 9:16 out-of-home screens. BURBAS handled the complete production and created a dedicated lookbook for partner-optician acquisition.
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PHOTO ASSETS
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SOCIAL REELS
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BTS FILM
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PRODUCTION DAY
For the Fall/Winter 2025 collection, we developed a comprehensive campaign in Cologne’s Gerling Quarter. Shot on analogue film and hand-printed in the darkroom, the photo series carries a distinctive handcrafted look. Seventeen Living Images extend the same atmosphere into reels, stories, paid social, subtle website loops and digital 9:16 out-of-home placements.
BURBAS handled the complete production—from concept, location scouting and model casting through the shoot and postproduction. A dedicated lookbook supports partner-optician acquisition, while the full content system was prepared for web, social, email, print, point of sale, out-of-home and retail-partner use.
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PHOTO ASSETS
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SOCIAL REELS
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BTS FILM
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PRODUCTION DAY
01 / 27
01 / 07
Credits
- Agency
- BURBAS GmbH
- Client
- Coblens Eyewear
- Producer
- Max Bastian
- Photography
- Fabian Burgard
- DOP
- Robin Hückstädt
- Gaffer
- Hilarius Riese
- Best Boy
- Ole Hansen
- Hair & Makeup
- Philippa Romen-Naegel
- Runner
- David Phillips
- Models
- Valerie Jerschl & Nick J Rea
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