SOCIAL-FIRST CONTENT
FOR GREEN ROOM.
Green Room is a Cologne-based headwear label. Distinctive embroidery, carefully selected colors and clean silhouettes give the brand a recognizable look. Its Summer Collection brings seven new colorways into the mix, combining a playful attitude with the brand's contemporary streetwear aesthetic.
Seven new cap colorways, four short films and one consistent summer feeling. The Green Room Summer Campaign brings the collection to life through a series of social-first videos, each set in a different summer environment and designed to work as part of one recognizable visual language.
Fast cuts, recurring crash zooms and playful transitions create a dynamic rhythm across the films. A consistent approach to color grading, framing and graphic details ties the individual clips together, giving the collection a cohesive campaign identity without making every film feel the same. One of the clips also introduces a 3D baseball animation, adding another layer to the campaign's visual style.
Built for the way people consume content, the campaign puts short-form video first. Each film works independently in a social feed while strengthening the overall collection launch. Together, the assets create a flexible visual package for social channels, the website and potential paid campaigns.
Seven new cap colorways, four films and a distinct summer mood. The campaign presents Green Room's latest collection in different summer settings, using a consistent visual style to connect every clip.
Fast-paced editing, recurring crash zooms, bold color grading and playful graphic elements make the films feel like one connected launch. Created with social platforms in mind, each video works on its own while contributing to a flexible campaign for social, web and advertising.
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Credits
- Client
- Green Room Headwear
- Producer
- Jakob Küppers
- Director & Editor
- Milan Jim Landau
- AC & BTS
- David Phillips
- Models
- @lb.1001 & @janaxnel
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