Streetwear at full speed.
Built inside an automotive workshop.
Karl Kani is a pioneering urban streetwear label rooted in Brooklyn and closely connected to the energy, confidence and self-expression of hip-hop culture. Bold branding, relaxed silhouettes and a distinct street-led identity have shaped the brand for more than three decades.
For Karl Kani’s Q3 collection, an automotive workshop was tranformed into a deliberately rough, urban campaign set built around a Nissan GT-R. Industrial surfaces, hard light and raw set design gave the new collection a direct and contemporary visual frame.
The film was developed as a young, high-energy sequence with dynamic camera movement, variations in the transitions and a fast modern edit. The final campaign was produced for rollout across Karl Kani’s social and web channels.
For Karl Kani’s Q3 collection, we transformed an automotive workshop into a deliberately rough, urban campaign set built around a Nissan GT-R. Industrial surfaces, hard light and raw set design gave the new collection a direct and contemporary visual frame.
The film was developed as a young, high-energy sequence with dynamic camera movement, sharp transitions and a fast modern edit. The final campaign was produced for rollout across Karl Kani’s social and web channels.
Credits
- DOP & Post Production
- Milan Jim Landau