From color inspiration to precise execution.
One connected workflow.
RAL is one of the world’s leading providers of professional color tools and systems. Its standardized collections, physical references and digital solutions create a shared color language for architecture, design, industry and the skilled trades.
For the launch of the RAL COLOR READER, BURBAS produced an application-led commercial together with LibertyVisuals. The film follows the complete chain of spatial and color planning — from preparation and coordination to the final implementation.
Each role is shown as part of one seamless process, demonstrating how the compact measuring device can scan a surface, identify the closest RAL color and make precise color information immediately available for further planning and production. The commercial was delivered for social media, YouTube, the RAL website, trade fairs and B2B presentations.
For the launch of the RAL COLOR READER, BURBAS produced an application-led commercial together with LibertyVisuals. The film follows the complete chain of spatial and color planning — from preparation and coordination to the final implementation.
Each role is shown as part of one seamless process, demonstrating how the compact measuring device can scan a surface, identify the closest RAL color and make precise color information immediately available for further planning and production. The commercial was delivered for social media, YouTube, the RAL website, trade fairs and B2B presentations.
Credits
- Agency
- LibertyVisuals
- Production
- BURBAS GmbH
- Director
- Fabian Burgard
- DoP
- Max Bastian
- Production Manager
- Alexander Henschel
- Gaffer
- Mark Edelmann
- Boom Operator
- Jan Binz
- Editor
- Max Bastian
- Colorist
- Jonas Damm
- Sound Mix
- Malte Selke